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YouTube seen as new political force

WASHINGTON, March 20 (UPI) -- Political analysts predict video sharing Web site YouTube will have a profound effect on the 2008 presidential race.

The Web site, which is credited with benefiting the campaign of U.S. Sen. Jim Webb, D-Va., last year when a video of his opponent, former U.S. Sen. George Allen, calling a Webb staffer "macaca" was uploaded to the site, has played host to 2008 campaigning with an independently produced video supporting the presidential aspirations of U.S. Sen. Barack Obama, D-Ill., the Chicago Sun-Times reported Tuesday.

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The video uses George Orwell's 1984 as a backdrop for an ad supporting Obama over U.S. Sen. Hillary Clinton, D-N.Y.

"This will be the political phenomena of 2008," Democratic consultant Steve Jarding said of YouTube advertising.

Nick Baldick, campaign manager for Democratic hopeful John Edwards, told the Sun-Times he believes the site will have a large effect on the election.

"It will have an impact, and every campaign will have to deal with it," he said.

"Every campaign has to have a new media plan to combat this," said Kevin Madden, spokesman Republican hopeful Mitt Romney. He said candidates will need to keep their "market share" focused on the campaign's target issues.

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