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Conservative Party considers 're-branding'

LONDON, Aug. 7 (UPI) -- Britain's Conservative Party is reportedly considering a name change if the party fails to pick up a significant number of seats at the next election.

The Telegraph reports that among the names being considered are the Democrats, the New Democrats, Progress and the Reform Conservatives.

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Changing the party's name would be part of a "rebranding" to give the Tories a new image among voters. They cite Prime Minister Tony Blair's adoption of the New Labor name before his 1997 landslide.

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