Conservative Party considers 're-branding'

LONDON, Aug. 7 (UPI) -- Britain's Conservative Party is reportedly considering a name change if the party fails to pick up a significant number of seats at the next election.

The Telegraph reports that among the names being considered are the Democrats, the New Democrats, Progress and the Reform Conservatives.


Changing the party's name would be part of a "rebranding" to give the Tories a new image among voters. They cite Prime Minister Tony Blair's adoption of the New Labor name before his 1997 landslide.

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