DALLAS, Jan. 6 (UPI) -- U.S. buffalo ranchers are hoping that the mad cow case will cause American consumers to give their red meat dishes a try.
The National Bison Association says their phones have been ringing off the hook since the disease was confirmed in a Washington state dairy cow. They are trying to educate the public about the advantages of bison.
Dave Carter, the association's executive director, said the industry has prohibited feeding animal by-products for years and most of their animals are raised on grass and grains, which produce a tasty, lean and nutritious meat.
The Denver-based association is also working with the U.S. Department of Agriculture on a marketing program that will verify the origin of each animal and assure that labeled products are produced without feeds containing animal byproducts or antibiotics.
Scientists say the mad cow disease is spread by feed containing animal byproducts and the USDA has forbidden such feeding since 1997.