In the business world, one of, if not the, most time consuming things is taking the time needed to find quality leads; leads meaning potential customers that would be a great fit for your service or product. However if you are spending 90% of your time generating leads, you are wasting valuable time that could be used to actually secure those customers. That's where LeadGenius comes in. Their services allow you to focus on what is important, phone calls and in-person interactions with the same customers that you have previously spent most of your time looking for. Using a combination of crawlers and real human beings, LeadGenius curates those leads for you. Don't take my word for it, however, who better to explain LeadGenius than co-founder Anand Kulkarn? Continue reading below for our interview!
Would you like to introduce yourself, and your role at LeadGenius?
LeadGenius lets companies find great new customers. We discover targeted leads and enrich existing databases of leads at scale. We scour the web using a combination of technology and people to identify the full set of customers that will be a good fit for your customer base. The key is that we have a smart, distributed workforce that is able to take a lead and find out if it's a really great potential customer and a good fit for you, your product and your salesteam so that they don't waste their time with a bad target. We even populate your databases (like Salesforce) to make sure that you spend more of your time actually selling things than doing data-entry. A big part of what we do is discovering the incredibly intelligent and diverse workforce and training them to do the lead generation that fuels business. Like high-grade gas in a car.