The Detroit Red Wings condemned the use of their logo by extremists at a white nationalist rally on Saturday in Charlottesville, Va.
A group of people were viewed with placards sporting the Red Wings' logo.
"The Detroit Red Wings vehemently disagree with and are not associated in any way with the event taking place today in Charlottesville, Va.," the franchise said in a statement. "The Red Wings believe that Hockey is for Everyone and we celebrate the great diversity of our fan base and our nation.
"We are exploring every possible legal action as it pertains to the misuse of our logo in this disturbing demonstration."
The NHL also denounced the use of the popular logo.
"We are obviously outraged by the irresponsible and improper use of our intellectual property as seen this weekend in Charlottesville, Va.," the league said in a statement. "This specific use is directly contrary to the value of inclusiveness that our league prioritizes and champions.
"We will take immediate and all necessary steps to insure the use is discontinued as promptly as possible, and will vigorously pursue other remedies, as appropriate."
Published reports point to there being a Michigan-based white nationalist group called the Detroit Right Wings. There isn't confirmation that the group is in Charlottesville.
The activism was allegedly in response to Charlottesville's recently announced plan to remove a statue of Confederate Gen. Robert E. Lee.