Oct. 5 (UPI) -- Quarterback Cam Newton has lost his endorsement with Dannon after making what the company said was a "sexist" comment in his Wednesday news conference.
"We're disheartened by Cam Newton's behavior, which we perceive as sexist," Oikos Greek Yogurt tweeted Thursday.
"We shared our concerns with Cam & will no longer work with him."
Dannon is the maker of Oikos.
On Wednesday Newton met with reporters. Charlotte Observer reporter Jourdan Rodrigue asked him a question about routes.
"I know you take a lot of pride in seeing your receivers play well. Devin Funchess has seemed to really embrace the physicality of these routes and getting those extra yards," Rodrigue asked. "Does that give you a little bit of an enjoyment to see him kind of truck people?"
We’re disheartened by Cam Newton’s behavior, which we perceive as sexist. We shared our concerns with Cam & will no longer work with him.— Oikos Greek Yogurt (@Oikos) October 5, 2017
"It's funny to hear a female talk about routes," Newton responded. "...But [Funchess] has come along. This is a big game for him because of him being from Detroit. I know that he wants this extremely bad. Just to see his growth over the years. Completely different player. Not just on the field, but I told him and [Kelvin Benjamin] today, those guys' preparation has been different this year. And credit the coaching for it, and just moving forward we're going to expect those same things."
Panthers quarterback Cam Newton is facing criticism this morning for what some are calling sexist comments he made to a female reporter pic.twitter.com/gbpU4LxWxi— CBS News (@CBSNews) October 5, 2017
Rodrigue said she talked to Newton personally after the comments. She later addressed the situation on her Twitter account.
"I don't think it's "funny" to be a female and talk about routes. I think it's my job," Rodrigue tweeted Wednesday.
I don't think it's "funny" to be a female and talk about routes. I think it's my job.— Jourdan Rodrigue (@JourdanRodrigue) October 4, 2017
"I spoke with him after and it was worse," Rodrigue tweeted. "I chose not to share, because I have an actual job to do today and one he will not keep me from."
Dannon senior director of external communications Michael Neuwirth also issued a statement to ESPN.
'We are shocked and disheartened at the behavior and comments of Cam Newton towards Jourdan Rodrigue, which we perceive as sexist and disparaging to all women. It is entirely inconsistent with our commitment to fostering equality and inclusion in every workplace. It's simply not ok to belittle anyone based on gender. We have shared our concerns with Cam and will no longer work with him.'
Newton, 28, has been appearing in Oikos commercials since 2015. He also works with Gatorade, Beats Electronics, Belk, Electronic Arts and Under Armour.
Rodrigue also released a longer statement on the event, according to the NFL Network.
"This afternoon, I did my job as an NFL beat writer and asked Cam Newton a question about one of his receivers," Rodrigue said. "I was dismayed by his response, which not only belittled me but countless other women before me and beside me who work in similar jobs."
"I sought Mr. Newton out as he left the locker room a few minutes later. He did not apologize for his comments."
The NFL issued a statement saying: "the comments are just plain wrong and disrespectful to the exceptional female reporters and all journalists. They do not reflect the thinking of the league."
Panthers spokesman Steven Drummond released a statement to NFL Network.
"I have spoken with Jourdan and Cam and I know they had a conversation where he expressed regret for using those words. We strive as a department to make the environment for media comfortable to everyone covering the team," the statement said.
The Panthers (3-1) face the Detroit Lions at 1 p.m. Sunday at Ford Field in Detroit.