OAKLAND, Calif., Feb. 6 (UPI) -- Guests frequenting Super Bowl City might want to hustle to the Bay Bridge to get a more "Beastly" experience.
Seattle Seahawks running back and Oakland native Marshawn Lynch opened a Beast Mode Apparel store at noon Friday.
The flagship store features sports apparel, hats, sneakers, and more. The store is located at 811 Broadway St.
Oakland Mayor Libby Schaff declared Friday "Beast Mode Day" in the city, according to the San Francisco Sun Times.
Lynch's products are also for sale online at beastmodeonline.com.