Heat's Jimmy Butler launches Bigface Coffee, $100K espresso package

Heat's Jimmy Butler launches Bigface Coffee, $100K espresso package
Miami Heat forward Jimmy Butler started his Bigface Coffee Brand last year inside the NBA's bubble campus, but officially launched the company Friday through a partnership with Shopify. File Photo by Jim Ruymen/UPI | License Photo

Oct. 1 (UPI) -- Jimmy Butler made his Bigface Coffee company official Friday, partnering with e-commerce firm Shopify, the Miami Heat star announced.

"Today's the day we've all been waiting for, the launch of the Bigface Brand," Butler said in a video posted to his Instagram story.


Butler told CNBC he planned the company's Friday launch to coincide with International Coffee Day.

On Friday, his Bigface Coffee Brand website featured several new items for purchase. A limited release of 500 units. which include four coffee varieties and non-fungible artwork, are available for $500 apiece.

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The website also features a $25,000 preparation unit, which includes beans, a bean scale, a manual coffee grinder, an electric kettle, a glass chemex, mugs and more. Another package, the mobile espresso station, is available for $100,000.

"I am a big part of this," Butler told People magazine. "I don't want anybody to think that I'm just handing this off to somebody else to do the work.

"I'm all for what you put into it, you'll get out of it. People understand how much time and effort I put into coffee outside of basketball. It'll help people understand how important this thing is."

Butler's company gained momentum last year, when the NBA season was suspended due to COVID-19 and resumed inside a bubble campus in Orlando, Fla.

He brewed the coffee, with beans from El Salvador, from his hotel and sold cups for $20 apiece. Butler later trademarked Bigface and planned his official launch.

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He told CNBC he will first use the Shopify partnership to sell branded coffee mugs and other merchandise. He plans to sell more of his coffee beans at a later date.

"After my basketball career, and people are like 'Man, what is Jimmy doing nowadays,' you know where to find me," Butler told CNBC. "I will be in my cafe behind the bar making coffee."

Butler, 32, averaged 21.5 points, 7.1 assists, 6.9 rebounds and a league-high 2.1 steals per game last season for the Heat. The 11-year veteran's salary is $36.01 million in 2021-22.

Butler has a $37.6 million player option in 2022-23. The five-time All-Star to a four-year, $184 million contract extension in August.

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