Nike posted the video, saluting Kobe Bryant's notorious career as part of 'Mamba Day.' The day will be celebrated Wednesday, April 13 as 'The Black Mamba' suits up in Utah for his final game.
"I think he relishes in being vilified by the other team," Phil Jackson said.
Seattle Seahawks quarterback Russell Wilson, New York Giants' Odell Beckham Jr., Indiana Pacers' Paul George, Cleveland Cavaliers' Kyrie Irving, Seattle's Richard Sherman, Brazil's Neymar, Green Bay Packers' Clay Matthews, and tennis stars Rafael Nadal, Roger Federer, and Serena Williams were among a bounty of sports stars praising Bryant.
"He was always playing because he loved the sport, not for any other reason," Serena Williams said.
The celebrities answered questions about words that come to their minds when they hear Black Mamba, with answers such as: "killer instinct, dominating, deadliest striker, venomous, and intensity."
"(He is) always trying to take your heart out man and you have to be ready for that," James said.
Bryant is a five-time NBA world champion, 18-time All-Star, and former NBA MVP. He averaged 25 points, 5.2 rebounds, and 4.7 assists per game in his spectacular career.
Fans can also visit www.nike.com/mambaday on a handheld device to create a Kobe Bryant poster.