Natty Light inviting 'bro audience' to Augusta for Masters

March 27 (UPI) -- Smylie Kaufman sat on a throne of Natural Light beer boxes last August when he announced his partnership with the new sponsor.

Now he's on a mission to bro-out the Masters Tournament in Augusta, Georgia.

Natty Light is furthering its partnership with the golfer by hosting the Natty Shack party this spring at the first major golf tournament of the season. The idea for the stunt is to connect with the 21 to 27-year old golf fans while creating juxtaposition for Natty with a hospitality area in a setting that is typically spotted for luxury brands and affluent customers.

On April 7 and April 8, the Natty Shack will offer a party with a tailgate feel, with television viewing areas, music, games, food, and, you guessed it: plenty of Natty Light. The area is opened from sun-up to sundown at 2806 Washington Rd. The event is invite only and space is limited. If you are invited, you can RSVP at [email protected].

"Since Natty and I joined forces last year, the response has been incredible from my fans on social media and from those at the course," Kaufman said. "I'm excited to be hosting the Natty Shack with Smylie's Army and look forward to meeting some of my great fans in Augusta."

Kaufman is ranked No. 162 in the Official World Golf Ranking. The 25-year-old missed the cut after two rounds at the March 19 Arnold Palmer Invitational presented by Mastercard. He tied for fifth at the Franklin Templeton Shootout in December. Kaufman won October's Shriners Hospitals for Children Open. He tied for 29th at last year's Masters Tournament.

"I love golf, but the numbers show it's not growing significantly," Kaufman said. "Part of that issue is the idea that it's an older man's game, and that it takes too much time and money. The Natty Shack is geared to change that mentality. Golf can be young -- there are a lot of top players who are in their 20s and 30s"