Winter Olympics: Ralph Lauren, Team USA reveal Opening Ceremony uniforms

By Alex Butler  |  Jan. 23, 2018 at 12:41 PM
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Jan. 23 (UPI) -- Team USA will sport Ralph Lauren gear once again for the Opening Ceremony at the 2018 Winter Olympics.

The garb includes heated jackets and brown fringe gloves.

Ralph Lauren and the United States Olympic Committee officially unveiled the new uniforms on Monday. A limited edition opening ceremony parka and closing ceremony bomber jacket include a streamlined heating component to keep Team USA warm in Pyeongchang, South Korea.

The heating system is composed of electronic printed conductive inks. They are printed in the shape of the American flag in carbon and silver ink and bonded to the interior of the jackets. They connect on a battery back and feature 11 hours of heating time at full charge.

Team USA's gear for the Opening Ceremony at the 2018 Winter Olympics in Pyeongchang, South Korea. Photo courtesy of Ralph Lauren.

The American Olympic and Paralympic squads will also wear slim jeans and a knit sweater. Athletes can also sport a ski hat, a USA-themed navy bandanna, leather belt, mountaineering boots and the suede explorer gloves.

"Ralph Lauren has effortlessly woven style and functionality into the Opening Ceremony uniform for the 2018 U.S. Olympic and Paralympic Teams," said Lisa Baird, USOC chief marketing officer, in a news release. "The revolutionary design will keep American athletes warm as they proudly walk through PyeongChang Olympic Stadium during the Opening Ceremony."

For every post liked on Instagram, Twitter or Facebook, using the #HeatTheWayForTeamUSA hashtag, from Jan. 22 to Jan. 24, Ralph Lauren will donate $1 to the United States Olympic Committee, up to a maximum of $100,000.

The 2018 Winter Olympics Opening Ceremony is set for 6 a.m. EST on Feb. 9 on NBC.

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