Casino.org released the study, using the guaranteed purse figures released on the morning of the fight. The Casino.org team broke down the earnings by second, minute and punches thrown. The fight statistics were taken from Showtime's Shoe Stats.
Mayweather had an estimated $100 million purse from the fight, while McGregor pulled in $30 million. The fighters pulled in additional dollars from promotional revenue.
While Mayweather won the fight, moved to 50-0 as a boxer and earned nearly $60,000 per second fought, McGregor cashed in for $17,804 per second in the fight. "Money" earned more than $3.5 million per minute while "The Notorious" banked more than $1.06 million per minute. If Mayweather was paid that wage by the hour, he would have made more than $213.6 million, while McGregor would make $64.09 million.
Mayweather would make more than $444.3 billion and McGregor would make $133.3 billion if that rate was stretched out to an annual salary from a 40-hour work week.
When it came to monetizing punches, Mayweather prevailed in more way than one. Mayweather earned $312,500 per punch thrown, while McGregor earned $69,767 per punch. Mayweather threw 320 punches while McGregor tossed 430 punches. Mayweather earned $588,235 for each of the 170 punches he landed, while McGregor earned $270,270 for each of the 111 punches he landed. Mayweather also earned nearly $1 million per punch taken ($900,901) while McGregor earned $176,471 for each of the 170 punches he was hit with.
Mayweather and McGregor's combined purse was more than the GDP of 140 countries, according to the study.
The fight was very close on social media. Each fighter gained about 130,000 Twitter followers and 400,000 Instagram followers.
McGregor's $30 million guaranteed purse was 20 times his normal fight purse of $1.6 million.