The result was a 269-yard, two touchdown passing performance by quarterback Jameis Winston in the first half of a 30-13 win.
The Buccaneers had struggled during the week during joint practices against the Browns' 3-4 defense. So in order to keep them out of the 3-4, Tampa Bay spread the field with three and four receivers and didn't allow the Browns to substitute freely in the first half.
"Here's the thing with no-huddle: To make your no-huddle work, you can't go three-and-out," Koetter said. "You've got to get that first first down and you've got to get rolling. Usually, if you can get that first first down going, you can usually move it a little bit. As I said last night, the players like it because there's less thinking. They get up there and they play. It definitely has an effect on the defense. But we've all seen no-huddle - if you're going no-huddle and you're going three-and-out, your defense is right back out there on the field.
"Last night it was effective and we stayed in it the whole first half. It doesn't always go that way and we have a full bevy of other game-plan stuff that you'd like to get to. You game-plan it all week. (Friday) was just one of those unusual nights where we came out smoking in the no-huddle and we stayed with it."
Of course, the idea in preseason is to evaluate players and the no-huddle kept the Bucs from using many two tight end sets.
"Really, the only thing is, we made a choice - we can go no-huddle in any personnel group - we made a choice to go in 11, in three wide receivers, so it might have limited our two-tight end, our multiple-tight end stuff," Koetter said.
Meanwhile, Winston always has seen more comfortable in the two-minute offense where he is mostly in the shotgun formation and has the ability to make checks at the line of scrimmage and drive the ball downfield.
Winston did a lot of this his rookie season but now seems even more comfortable in the pocket, although a lot of his success came during scramble drills against the Browns.
"I've said many times, I think there's a little bit of a misnomer out there that there's not a lot on Jameis' plate, or that it wasn't last year," Koetter said. "If you're playing quarterback in the NFL, there's a lot on your plate.
"We had all that stuff before, but Jameis' ability to recognize it - the clock's ticking down - and get us into a different play, and then for all 11 guys to execute that play, that's the trick.
"Jameis had two beautiful ones last night. The one to Mike (Evans), that was a check. We had a run play on, they actually came out in 3-4 and we were expecting nickel. They came out in 3-4, he went right to the check and got him. And then there was another one later when they showed a blitz, we went six-man protection, they showed a blitz that overloads six-man protection, a blitz they got us on in practice the other day, and Jameis got us right to the right thing, hit Mike (Evans) for a first down. Those are two examples of him doing a great job. I wouldn't necessarily say that those things weren't on his plate last year; they just may or may not have not presented themselves."
NOTES: CB Brent Grimes left the game Friday against Cleveland in the second quarter but wasn't injured, according to Koetter. "Just think he didn't want to play anymore,'' he said. ... G/C Josh Allen improved his stock by filling in at guard with an injury to Ali Marpet and the excused absence by Kevin Pamphile. ... WR/PR Adam Humphries had a big night on Friday versus the Browns. He caught two passes for 39 yards, both resulting in first downs. But it was his 74-yard punt return that electrified the Bucs. ... S Major Wright was among the 12 players waived or released by the team Saturday. Wright played for two seasons with the Bucs after being brought in by Lovie Smith. ... P Brian Anger has won the punting job after the Bucs waived last year's punter, Jacob Schum.