Gronkowski was announced Thursday as the choice for the popular video game produced by EA Sports. He will be displayed spiking the ball.
Gronkowski, a popular personality on the off the field, follows New York Giants wide receiver Odell Beckham Jr. on the cover. Last year, Gronkowski finished second behind Beckham in the selection process.
Gronkowski, known for his partying during the offseason, will also be featured on the cover of an upcoming GQ magazine with model Hailey Clauson.
Last season, Gronkowski finished with 72 receptions for 1,176 yards and 11 touchdowns as the Patriots fell one game short of reaching the Super Bowl. He is the first tight end to make the cover.
Madden NFL 17 will be available for Xbox One, Xbox 360, PlayStation 4 and PlayStation 3 on Aug. 23.