Monday's national championship game buzzer-beater victory by Villanova over North Carolina is likely to be more popular viewing based on the dramatic finish. Ratings were down for the TBS broadcast nearly 30 percent over last season, when Duke beat Wisconsin in Indianapolis.
Villanova guard Kris Jenkins made a 3-pointer as time expired to answer a game-tying 3 at the other end by North Carolina's Marcus Paige, who double-clutched the left-handed shot with 4.7 seconds left.
The game was available on multiple platforms and aired on cable television for the first time with TBS using CBS' primary broadcast team of Jim Nantz, Bill Raftery and Grant Hill. Turner offered "home team" broadcasts on TNT and truTV. Collectively, the networks generated at 12 overnight rating.
Last year, CBS got 17.1 for Duke-Wisconsin and scored a 12.9 in 2014.
The buzzer-beater winner in the title game was the first since 1983. Villanova won the national championship for the first time since 1985.