The Brooklyn Nets fired head coach Lionel Hollins on Sunday and reassigned general manager Billy King within the organization.
The Nets also announced that assistant coach Tony Brown will serve as interim head coach for the remainder of this season. The GM position will remain open until a replacement is named.
"After careful consideration, I've concluded that it's time for a fresh start and a new vision for the direction of the team," Nets owner Mikhail Prokhorov said in a statement. "By making this decision now, it enables our organization to use the rest of the season to diligently evaluate candidates with proven track records.
"It's clear from our current state of affairs that we need new leadership. With the right basketball management and coach in place, we are going to create a winning culture and identity and give Brooklyn a team that it can be proud of and enjoy watching. We have learned a great deal during the past six years and our experiences will guide us for the future. Following the consolidation of team ownership last month, I can assure you that I'm more determined and committed than ever to build a winner."
The Nets are 10-27 this season and went 48-71 under Hollins during his 1 1/2 seasons. Hollins and guided the team to the first round of the NBA playoffs last season.
King was named as the Nets' GM on July 14, 2010, and was in his sixth season in that role.
"I want to thank Billy for his hard work in the development of the Nets," Prokhorov said. "At every step of the way, he has been aggressive in his quest to build a winning team and has been a key factor toward the Nets making the playoffs for each of the last three seasons. Beyond this, he has been a tremendous friend, wonderful colleague, and loyal partner and we wish him success in the future.
"I also want to thank Lionel for his efforts and dedication on behalf of the Nets franchise. To our fans, I thank you for your continued enthusiasm and support and please know that brighter days are ahead. I'm excited to begin the process of choosing the best GM and head coach available."