NBA icon LeBron James has inked a lifetime contract with Nike, according to published reports.
The Cleveland Cavaliers standout has been partnered with Nike since joining the NBA. Financial terms haven't yet been revealed.
The athletic apparel company recently signed Oklahoma City star Kevin Durant to a 10-year, $300 million contract.
James, 30, reportedly signed a seven-year, $93 million deal with Nike when he entered the NBA. He signed another deal with the company in 2010.
According to Forbes magazine, Nike sold $340 million worth of James' signature shoes between Feb. 2014 and Jan. 2015.