RIO DE JANEIRO, June 30 (UPI) -- Some social media users, including Mexican actor Gael García Bernal, were outraged Sunday when a Dutch airline celebrated the Netherlands' 2-1 victory over Mexico with a tweet that read, "Adios Amigos!"
The tweet, which has since been deleted, also included a picture of a departures sign and a small cartoon of a man wearing a sombrero.
Annnnd KLM deletes its controversial World Cup tweet. Real-time marketing, people. http://t.co/D318ChjAo4 pic.twitter.com/jYk3SSSim5
Advertisement— Digiday (@Digiday) June 29, 2014
KLM apologized Sunday in a statement.
"In the best of sportsmanship, we offer our heartfelt apologies to those who have been offended by the comment," said Marnix Fruitema, KLM's director general in North America.
In a similar incident last week, Delta Airlines apologized for tweeting a picture of a giraffe, representing Ghana, after the United States beat the West African nation 2-1. Delta deleted the tweet after many social media users pointed out that giraffes don't live in Ghana.
.@Delta's tweet celebrating Team USA's World Cup victory over Ghana has been called "racist." http://t.co/mNCW1ybj1B pic.twitter.com/OgH9TFgd4p
Advertisement— Mashable (@mashable) June 17, 2014