Boston Red Sox may face suit over 'B STRONG' logo from Braden Aboud Memorial Foundation

The foundation trademarked "B Strong" almost seven years ago.

By Evan Bleier
Boston Red Sox may face suit over 'B STRONG' logo from Braden Aboud Memorial Foundation
Boston Red Sox left fielder Jonny Gomes (L) moves a World Series trophy off of the finish line of the Boston Marathon while posing for a photo with teammate Jarrod Saltalamacchia (4th-R) and a group directly affected by the Boston Marathon bombings during a rolling rally parade for the 2013 World Series Champions in Boston on November 2, 2013. (File/UPI/Matthew Healey) | License Photo

EL PASO, N.M., Feb. 28 (UPI) -- A New Mexico foundation has asked the Boston Red Sox to strike out their use of the "B STRONG" logo and slogan and the situation could be heading to courtroom soon.

Gary Aboud of the Braden Aboud Memorial Foundation trademarked the B STRONG logo almost seven years ago after Braden died in 2007. He told the El Paso Times that he’s been in legal discussions with the team for several months about their use of the logo. The Red Sox started using the B Strong logo after last year's Boston Marathon.


"We're at an impasse and I'm afraid soon we will be going to court over it," Gary said. "It's a David versus Goliath battle."

The foundation has issued cease-and-desist letters to other organizations in the past about using B Strong.

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"They are not willing to give it up because they feel there is no marketing confusion," Gary Aboud said. "There is value to it because they don't want to give it up and they are not willing to cease and desist. They have sold that on merchandise and made money over it. They give the money to charities, but we're not included on that list."


Aboud said it’s possible the foundation will sue the Red Sox and Major League Baseball.

The Red Sox issued a statement about the situation on Thursday:

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"Until today's press report, the Red Sox had been unaware that the amicable discussions that were being had with the Braden Aboud Foundation were not progressing to resolve the matter," the statement said. "The Red Sox look forward to further such discussions and to a positive resolution -- one that would, among other things, allow our distinct charitable interests mutually and successfully to co-exist."

[El Paso Times]

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