LOS ANGELES, May 7 (UPI) -- Based on a public outcry, Major League Baseball has decided not to use images from the "Spider-man 2" movie on base covers next month.
A joint statement from MLB and Columbia Pictures said the film's promotional weekend running June 11-13 is still on, but the unprecedented use of advertising images on bases is off.
"We understand that a segment of our fans was uncomfortable with this particular component and we do not want to detract from the fan's experience in any way," said Bob DuPuy, MLB's president and chief operating officer.
As announced on May 5, the focus of the marketing partnership will be a weekend of "Spider-Man 2" events coordinated with MLB Properties and the 15 MLB Clubs hosting home games.
During "Spider-Man 2" Weekend, ballparks will feature in-park signage and each club will feature special promotional giveaways. In addition, highlights from the movie will run on stadium video boards to promote the movie's June 30 release.
