Yao Ming signs Big Mac pact

Feb. 13, 2004 at 3:14 PM
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BEIJING, Feb. 13 (UPI) -- Yao Ming, the Houston Rockets' young 7-4 star from China, has signed a multi-year deal to represent McDonald's, it was announced Friday.

"Yao Ming personifies what the McDonald's brand is all about -- a youthful, fun, dynamic spirit which connects to today's customers and cultures," said Larry Light, McDonald's Executive Vice-President and Global Chief Marketing Officer, according to China Daily.

"His unique, larger-than-life personality and appeal transcends borders and makes him a perfect fit for our new global outreach to consumers," Light said in a news release from the Beijing McDonald's Food Co. Ltd.

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