Smartphone users go for location services

May 11, 2012 at 6:50 PM
share with facebook
share with twitter

WASHINGTON, May 11 (UPI) -- A survey of U.S. smartphone owners found nearly three-quarters of them access their mobile devices to get location-based information in real time.

In a study by the Pew Internet & American Life Project, 74 percent of smartphone users said they often used location-based services to find restaurants, movie theaters and other businesses proximate to their current location, and about 18 percent said they then use so-called geo-location services such as Foursquare to check in and report where they are to friends family.

"It has been fascinating to watch how people's physical location has re-entered the picture in their communications patterns," Pew Internet Research Specialist Kathryn Zickuhr told Mashable.

Not surprisingly, Pew said, location-based information services and geo-social "check-in" services are most popular among young adults.

"For a long time in our research, we've seen that location didn't matter to consumer's Internet use or cellphone use. But the rise of location services and awareness has become a new part of people's use of these digital technologies," Zickuhr said. "The importance of where people are is reemerging as an element of their identity and their social interactions."

Related UPI Stories
Trending Stories