OAK BROOK, Ill., Jan. 24 (UPI) -- Illinois-based fast-food chain McDonald's saw its Twitter marketing campaign go awry when the hashtag #McDStories was hijacked by jokesters.
The restaurant chain started the campaign Thursday by launching hashtags #McDStories, which was supposed to help spread feel-good stories about McDonald's, and #meetthefarmers, which was aimed at highlighting the eatery's use of fresh meats and produce, the Los Angeles Times reported Monday.