SAN FRANCISCO, Jan. 20 (UPI) -- Smartphone and tablet users are spending more time using apps than surfing the Web, a turnaround from previous usage, a U.S. Internet analytics company says.
Eighteen months ago the average user spent 64 minutes a day browsing the Web and 43 minutes a day using apps on their devices, data released by Flurry Analytics showed.
Flurry's latest data, released on the company's blog, shows mobile users now spend an average of 94 minutes per day using apps and 72 minutes browsing the mobile Web.
Consumers are using their apps more frequently with the number of daily sessions growing, although the duration of those sessions is not, Flurry said.
"Users seem to be [abandoning] Web sites for applications, which may be more convenient to access throughout the day," Flurry's report said.
Many sites users formerly accessed through the Web, particularly social media sites, can now be directly reached through mobile apps.
Mobile users "are increasingly accessing (Facebook and other) online services through mobile applications," Flurry said.