ITHICA, N.Y., Feb. 18 (UPI) -- A basketball team makes a few three pointers in a row, the crowd gets behind them, there's a discernible shift in the competitive tides, and the team surges on to close out the game. The hot shooters go on to put together a five-game winning streak.
It's what color commentators and sports analysts frequently refer to as "momentum." But researchers say there's no quantifiable evidence that it exists.