Motorola opens Shanghai flagship store

July 13, 2006 at 10:53 AM
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SHANGHAI, July 13 (UPI) -- Motorola opened its first global flagship store in Shanghai Thursday.

The mobile group is launching a worldwide campaign to open brand stores in key markets worldwide. The flagship stores will have interactive layouts, specially trained staff and experience pods to get customers to see Motorola products firsthand.

"Motorola's flagship stores are designed to help consumers get more out of their Motorola products, beginning with an enhanced purchase experience and continuing throughout the time they own the tools for connection and communication," said Jeremy Dale, vice president of retail marketing. "We believe that through personalized service, an innovative and engaging retail environment, and a broad presence of these stores in the market, we offer a truly seamless consumer experience and will drive overall sales of the entire Motorola product family."

The Shanghai store is the first of four planned for mainland China.

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