Superman scores big on IMAX screens

July 7, 2006 at 10:25 AM
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NEW YORK, July 7 (UPI) -- "Superman Returns: An IMAX 3D Experience" is flying high in the IMAX department.

IMAX Corporation and Warner Bros. Pictures announced Friday that of the grossed $108 million made by "Superman Returns" at the domestic box office in 4,065 locations, the live-action film that includes scenes converted into IMAX 3D contributed $6.83 million, representing a record seven-day per-screen average of $89,804.

Other major highlights included having the largest domestic seven-day per-screen average at $89,804 and largest international seven-day per-screen average at $67,888. According to the release, the film opened in 11 IMAX screens internationally and will launch on 24 in coming weeks.

"These phenomenal results demonstrate the consumer enthusiasm for experiencing Superman Returns in IMAX 3D," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "We are confident that this amazing film and the immersive quality of The IMAX Experience will continue to draw audiences to the growing IMAX theatre network."

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