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AMA wants new drug ads upheld for tests

CHICAGO, June 15 (UPI) -- The American Medical Association wants the U.S. government to force pharmaceutical companies to hold up ads for new products until doctors can study them.

The AMA is asking for an unspecified no-ad period on new drugs and implantable devices until doctors have time to review and study their safety and effectiveness, the Chicago Tribune said.

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"A temporary moratorium on direct-to-consumer advertising of prescribed drugs and medical devices will benefit both the patient and physician," said Dr. Ronald Davis, the AMA president-elect.

The FDA said it does not have the authority to enforce such a moratorium and does not believe it would survive a constitutional challenge.

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