Cingular, Warner Music debut answer tones

June 1, 2006 at 4:38 PM
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NEW YORK, June 1 (UPI) -- Cingular Wireless and Warner Music Group launched the "Say My Name" Answer Tones promotion on Thursday.

While Answer Tones lets customers replace the ringing sound that a caller hears with an audio clip of a joke, song or celebrity voice, the promotion will let users find their names among the "Say My Name" Answer Tones and then select the WMG artist they like for the greeting.

The promotion will run for four weeks only for Cingular customers and feature greetings from Juvenile, Yung Joc, Trillville, The Wreckers, Ice T and Jamie Kennedy among others, the companies said.

"Warner Music Group is pleased to again partner with Cingular Wireless to offer music fans another first-of-its-kind mobile-based music product from some of the industry's most recognizable creative voices," said Michael Nash, Warner Music Group's senior vice president of digital strategy and business development. "'Say My Name' Answer Tones also expand our worldwide commitment to mobile music product innovation and to making our content available for consumers to enjoy anytime, anywhere, through multiple distribution channels, platforms and services."

Cingular's Answer Tones also allows subscribers to designate a time of day to hear Answer Tones or assign specific tones for a particular number, group or everyone.

"Answer Tones are a fun way for consumers to personalize their wireless experience and give their friends a little something extra when they call," added Lisa Nied, Answer Tones senior product marketing manager at Cingular Wireless. "We're pleased to team with Warner Music Group on this special promotion to extend our Answer Tones catalog to include greetings by some of their popular recording artists."

The tones go for $1.99, in addition to a monthly service charge of $0.99.

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