SUN VALLEY, Idaho, July 6 (UPI) -- Revelations Entertainment and Intel Corporation announced Wednesday the formation of a new digital entertainment company.
The company, ClickStar Inc., will be focused on distributing premium movies directly to consumers over the Internet, connecting filmmakers to film fans worldwide. Revelations is a partnership between actor Morgan Freeman and producer Lori McCreary.
According to a release, ClickStar's strategy is to create an online service in which consumers can access, pay for and download first-run, pre-DVD-release films and artist-created entertainment channels in their homes. This new online destination will be designed to give filmmakers a vehicle to connect directly with fans and offer consumers a new way of experiencing home entertainment.
The statement said ClickStar will enable new business models resulting in increased revenue opportunities for the film industry.
The formation of the new company was announced Wednesday by Freeman and Intel President and CEO Paul Otellini at the Allen & Company Sun Valley Conference.
"ClickStar addresses the growing worldwide consumer demand for digital content -- especially filmed entertainment," Freeman said. "Our goal is to deliver first-run premium entertainment to film fans around the world and to make film easier to buy than to pirate."
"This is a significant step that will transform the consumer's entertainment experience in the digital home," Otellini said. "With Intel's new digital entertainment platforms and ClickStar's exciting new digital entertainment service, consumers will be able to watch first-run films and premium content from the comfort of their living rooms."
ClickStar will be led by former Sony Pictures executive Nizar Allibhoy.