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Students with ID will be admitted free to Friday’s game and handed a “boat of bacon” as they go through the door. The “boat” is similar to the paper container that nachos are served in.
“We sat around with our Student Advisory Board in preseason and asked them what incentives would get them out to games that they wouldn’t necessarily go to,” said Bethany Cordell, graduate assistant for women’s basketball marketing.
“We talked about the usual promotional items and food was an overwhelming response. We threw out bacon just to throw out the idea and the Advisory Board was all over it and excited about it. We decided it was something different and new we wanted to try.”
It seems like the bacon promotion is going to be a slam dunk.
“We’re excited to get students in to watch our team,” Cordell said. “We’re excited about our women’s team this year. The first step is to get them here and hopefully back for the rest of the season.”
This Friday at the #KStateWBB game we've got FREE BACON for students starting at 4:45! Free admission w/ student ID. pic.twitter.com/M9F0HEyVBd
— K-State Athletics (@kstatesports) November 5, 2013