The Idaho Potato commission releases a limited-edition fragrance, Frites by Idaho, designed to smell like French fries. Photo courtesy of the Idaho Potato Commission
"Whether you're at a drive through restaurant or dining in, it's near impossible to not grab a fry and take a bite before you dive into your meal. The smell is too good to resist," IPC President and CEO Jamey Higham said in a news release. "This perfume is a great gift for anyone who can't refuse a French fry."
The commission said the $1.89 bottles of the fragrance sold out quickly on the IPC website, but social media users can still enter an Instagram contest to win free bottles.
