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Busch beer offers $20,000 for a canine 'chief tasting officer' to sample Dog Brew

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April 14 (UPI) -- The makers of Busch beer announced they are seeking a very good boy or girl to make $20,000 by serving as "chief tasting officer" for Dog Brew, a "beer" made for dogs.

Anheuser-Busch said its inaugural batch of Dog Brew, an alcohol-free "beer" actually made from bone broth, sold out within 24 hours last year, and it is now looking for a canine "chief tasting officer" to help expand the line of offerings.

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The dog will be paid $20,000 for the role and will be responsible for "taste-testing, quality control, and fulfilling duties as an ambassador for the product." The dog will also become a "featured creator" for Busch's social media channels.

Perks of the position include pet insurance and a free supply of Dog Brew.

"The reaction to Busch Dog Brew's release last year was so overwhelmingly positive that we knew we had a big challenge in Year 2 to keep the momentum going. So to expand the brand this year, we needed a true expert in the space on our team," said Daniel Blake, vice president of value brands at Anheuser-Busch. "We're excited to give one qualified canine a real, paying job and to tap into their insider knowledge of our target consumer to expand Busch Dog Brew in 2021."

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Owners interested in getting their pets considered for the position by posting photos of their dogs on social media along with a description of their qualifications and the hashtag "#BuschCTOcontest."

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