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Bansal's company has now unveiled the Marigold, also known as the "Ring of Prosperity," which features thousands of natural diamonds.
"My target was always more than 10,000 diamonds. I trashed many designs and concepts over the years to finally zero in on this," Bansal said.
Guinness certified the ring as a record-breaker when the diamonds were officially counted at 12,638. The previous record was a ring from India's Hallmark Jewellers with 7,801 diamonds.