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The "Wonderful Innovation Challenge" is offering $1 million for the pitch that is ultimately selected.
The company said registration for the challenge is open through Dec. 7, and the pitches will then be put through a four-stage review process before the final plan is chosen.
"The Wonderful Innovation Challenge was born out of our mission to continually push the boundaries of sustainability by embracing bold, innovative ideas," said Steve Swartz, vice president of strategy at The Wonderful Co. "This competition will provide a select group of winners the resources they need to grow their business, make a positive impact, and help us fulfill our environmental mission."