The Elk Rapids-based brewery offered a limited run of seaplane deliveries online and the slots quickly sold out.
Smith and Short met at a fundraising event in 2018 and teamed up to film a water-skiing promo later that year.
Short said Smith pitched him the idea of using the plane to bolster the brewery's delivery service, which began in March amid the COVID-19 pandemic.
"He likes to get his airplane out, fly it around and have fun bouncing around the lake," Short told the Traverse City Record-Eagle. "I was like 'Alright cool, let's put it together.'"
The pair's Saturday outing made an impression on their customers.
"This is a highlight of our summer, absolutely," delivery recipient Kathy Bryant said. "To see a seaplane come in right to your front step and deliver beer and hop off. I mean this was just phenomenal."