Alaska Airlines said passengers wearing holiday sweaters will be offered preferred boarding on Dec. 20, National Ugly Sweater Day. Photo courtesy of Alaska Airlines
"We love going above and beyond to make your trip memorable; celebrating Ugly Sweater Day is just another way we're making the holidays a priority," said Natalie Bowman, Alaska Airlines' managing director of marketing and advertising.
The airline said it is also working to spread holiday cheer by playing festive music during boarding and offering specialty cocktails.
