Sept. 9 (UPI) -- A London eatery is drawing in dairy-loving patrons with an unusual gimmick -- being the "world's first conveyor belt cheese restaurant."
The Pick & Cheese restaurant in Seven Dials Market in Covent Garden offers 25 varieties of cheese sourced from around Britain on a 130-foot conveyor belt that passes by patrons.
The cheese plates are color-coded by price, and "cheese flight" options are also avalable.
The eatery also offers cheese-themed "off-belt dishes" including a grilled cheese sandwich and pan-fried angloumi.
The eatery purports to be the "world's first conveyor belt cheese restaurant."