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Gucci selling $870 sneakers designed to look dirty

By Ben Hooper
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March 21 (UPI) -- Luxury brand Gucci is making waves online with an $870 pair of "distressed" sneakers designed to look like they are already dirty.

The Screener sneakers, available on Gucci's website, have been "treated for an allover distressed effect."

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The company offers special instructions for cleaning real dirt off the shoes, which were inspired by 1970s basketball shoes, without harming the faux-dirt.

The shoes are also available in a high-top style for $930, as well as versions with "a removable Art Deco GG crystal chain" for $1,590.

Upscale brand Golden Goose raised controversy last year by selling a pair of shoes on Nordstrom's website that were designed to look like they were being held together with tape.

The "Superstar Taped Sneaker," which carried a $530 price tag, was blasted by critics who accused the designers of attempting to make poverty into fashion for the affluent.

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