"For more than a million years, mankind has been attempting to improve upon the simple fire," KFC said on its website. "We've tried burning different things like sticks or leaves or various incriminating documents. We've tried making fires last longer. We've even figured out how to turn them into different colors."
"All of that experimentation, all of that innovation, has culminated in this event, the KFC 11 Herbs & Spices Firelog," the chain said.
The log, which is available for $18.99 while supplies last, comes with an important disclaimer: "Please don't put face directly into fire in attempt to smell fried chicken."