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The exchange involves three steps:
Step 1: Cook one of Jimmy Dean's featured sausage recipes.
Step 2: Submit a picture of your dish to jimmydeangiftexchange.com.
Step 3: Select which one of several free gifts you would like to receive.
The free gifts include sausage-scented wrapping paper, a glass Christmas tree ornament shaped like a packaged Jimmy Dean sausage, an "ugly Christmas sweater" printed apron and a vinyl Christmas album recorded by Jimmy Dean himself in 1965.
The company said one participant will also win a $10,000 diamond-studded belt buckle inspired by Jimmy Dean's famous signature belt buckle.