The promotion caused the restaurant's number of daily customers to skyrocket to more than 500 day without much profit coming into the business, sending it about $78,000 into debt in less than a month.
Su Jie, co-owner of the eatery, blamed the business' closing on a lack of business expertise among the owners.
"The uncivilized behavior of the diners was secondary -- the main problem was our poor management," he told the Chengdu Economic Daily.
Su said the owners had expected to lose money from the promotion, but they had been expecting to create a stronger customer base.
"We wanted to accumulate more loyal clients through this strategy," he said.