"The term Bell End can be seen and used as a rude and/or a offensive word," the petition states.
"As well as this, it can affect people and children including children being bullied and teased at school and generally now become a laughing stock as seen very recently on Facebook and other social media sites and it's time for a change.
We want the local Sandwell Council to acknowledge our name change request to a new road name and at the very least to a similar name.
'Bell End' to 'Bells Road' ?? .. Even this would be sufficient."
Local councilor Chris Tranter said he does not see anything wrong with the street name.
"I was born here and lived here for 40 years and it doesn't bother me. You get the odd giggle on the phone, it is quite amusing really," he told The Telegraph.
Fellow councilor Barbara Price was more sympathetic to the cause.
"If some people find the name offensive and children are being teased about where they live then there is obviously an issue," she said. "I will be consulting with residents and speaking to the cabinet member in question to see if anything can be done."
