FDA warns bakery about listing 'love' as an ingredient

By Daniel Uria  |  Oct. 4, 2017 at 12:02 PM
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Oct. 4 (UPI) -- The U.S. Food and Drug Administration issued a warning to Massachusetts-based bakery against listing "love" as an ingredient.

The FDA reprimanded Nashoba Brook Bakery for misbranding its Nashoba Granola by including "love" as an ingredient on the label.

"'Love' is not a common or usual name of an ingredient, and is considered to be intervening material because it is not part of the common or usual name of the ingredient," the administration said.

Nashoba Chief Executive Officer John Gates described the FDA's message as "so George Orwell" and told Bloomberg he was proud to include "love" as an ingredient in the company's products.

"I really like that we list 'love' in the granola," he said. "People ask us what makes it so good. It's kind of nice that this artisan bakery can say there's love in it and it puts a smile on people's face. Situations like that where the government is telling you you can't list 'love' as an ingredient, because it might be deceptive, just feels so silly,"

Gates was disappointed, but said Nashoba Brook Bakery will ultimately comply with the FDA's request and plans to send a response to the agency.

"Reducing regulations at the federal level is a topic that everybody talks about," he said. "Some of these requirements, those kind of things don't sit right with me."

The FDA said the bakery's use of "love" was not its primary concern, noting some of Nashoba Brook's items were prepared, packed, or held under "insanitary conditions."

"The agency expects the company to correct the serious violations found on FDA's inspection, as noted in the warning letter," the FDA said.

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