Singapore pet food company launches art exhibit for dogs and cats

By Daniel Uria  |  Sept. 26, 2017 at 10:26 AM
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Sept. 26 (UPI) -- A pet food company in Singapore plans to launch an interactive art exhibit pecifically curated for dogs, cats and their owners.

Pets and their owners will have the opportunity to observe and interact with special pet-themed works of art at the "PAW-sitive: Interactive Art for Pets by Wellness" to celebrate the pet food brand's 10th anniversary.

"This first-of-its-kind art exhibition is designed to create a positive art appreciation experience for pets as they make their way through the various art installations," the brand said. "These aim to inspire, stimulate and promote holistic fun through experiential play. They were created by local artists under the guidance of in-house vets and animal behaviourists to ensure interactivity and safety."

The exhibit includes a room designed to give dogs the illusion they are floating on a magic carpet through a sky full of toys and delicious meat snacks.

"As land animals, dogs are used to seeing things from the ground; this set-up allows them to explore a different perspective," Wellness said. "During this magic-carpet ride, images of the dreams and fantasies of dogs, such as flying toys and chicken drumlets, will be projected onto the wall and the song 'A Whole New World' will be played at a special frequency that is only audible by dogs for a full sensory experience."

Feline guests can enjoy a bit of "Cat-ception" as they play inside a giant cat-shaped cat tree.

"The artist has created a giant cat, entered through the mouth, with the tongue leading into four themed rooms," the pet food brand said. "Each contains items to pique the cat's curiosity, from catnip to yarn. It's interactive for cat parents too - the tail of the giant cat detaches into a wand that you can wave at your real fur kid as it exits the belly."

The PAW-sitive: Interactive Art exhibit will be open from Sept. 30 to Oct. 8.

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