Aug. 31 (UPI) -- A Canadian beekeeper set a Guinness World Record by wearing a "beard" of live bees for more than an hour.
Juan Carlos Noguez Ortiz let thousands of bees rest on his face for 61 minutes Wednesday at Yonge-Dundas Square in Toronto, for the record-breaking performance to promote the release of the horror film Blood Honey.
"Well done Juan!" Blood Honey's Twitter account stated after the attempt. "Over an hour having full head covered in bees for the Guinness World Record attempt."
Ortiz is an employee at Dickey Bee Honey Farm in Cookstown, which provided the bees for the skin crawling stunt.
"We brought 100,000 bees with us, so there are more bees with us today than ever. But we brought the gentle ones so that is very important when we are doing bearding," master bee keeper, Peter Dickey, told CBC Toronto.
Ortiz had only practiced the stunt twice before, but wanted to show that bees aren't quite as terrifying as they might appear in the film he was promoting.
"I wanted to show people that they don't have to be scared of the bees," he said.