July 18 (UPI) -- Guinness World Records said 531 people gathered in five cities to set a world record for "people dressed as emoji faces" in multiple venues.
The record-keeping organization said the attempt, organized by Sony Pictures to promote upcoming film The Emoji Movie, featured a total 531 dressed as the popular characters in Dubai, Moscow, London, Dublin, and Sao Paulo.
"We are incredibly impressed by the level of coordination and timing required to pull off this global record attempt -- and it all happened simultaneously! It's official -- this is a fantastic achievement!" Guinness judge Jack Brockbank said.
Josh Greenstein, president of worldwide marketing and distribution for Sony Pictures Entertainment, heralded the result of the attempt.
"Achieving a Guinness World Records title is a testament to the enormous worldwide appeal of emojis. It's great to see so many people getting excited for the worldwide release of The Emoji Movie," he said.