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Emoji costume world record set by gatherings in five cities

By Ben Hooper

July 18 (UPI) -- Guinness World Records said 531 people gathered in five cities to set a world record for "people dressed as emoji faces" in multiple venues.

The record-keeping organization said the attempt, organized by Sony Pictures to promote upcoming film The Emoji Movie, featured a total 531 dressed as the popular characters in Dubai, Moscow, London, Dublin, and Sao Paulo.

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"We are incredibly impressed by the level of coordination and timing required to pull off this global record attempt -- and it all happened simultaneously! It's official -- this is a fantastic achievement!" Guinness judge Jack Brockbank said.

Josh Greenstein, president of worldwide marketing and distribution for Sony Pictures Entertainment, heralded the result of the attempt.

"Achieving a Guinness World Records title is a testament to the enormous worldwide appeal of emojis. It's great to see so many people getting excited for the worldwide release of The Emoji Movie," he said.

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