Bronx Zoo offers to name roaches after loved or despised ones for Valentine's Day

Jan. 25 (UPI) -- New York's Bronx Zoo is offering Valentine's Day revelers the chance to name a roach after their beloved -- or their be-hated.

The zoo announced the start of its annual Valentine's Day tradition of allowing members of the public to name a Madagascar hissing cockroach after their "loved ones, or not-so-loved ones."

The naming, which comes with a digital certificate, costs $10, but there are also packages including chocolates and plush roaches available for $35-$50.

"No significant other? No problem. Honor relationships past (or cement their place in history). Whether the gesture is spicy or sweet we promise not to judge," the zoo said.

A YouTube video created to promote the "Name a Roach" event imagines cockroaches using a Tinder-like smartphone app called Wilder.