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The boy is eventually grabbed by a police officer and carried to safety.
"The boy was dangerously close to traffic, so I picked him up and took him onto the pavement," the police officer, Wu Feng, told reporters. "He told me he had become separated from his mother and was looking for her."
The boy was reunited with his mother, who was located nearby.
The World Health Organization's representative in China said the incident highlighted the need for additional road safety regulations in the country.
"Much more needs to be done to spur the adoption of measures to raise road safety, especially with respect to children," the representative, Bernhard Schwartlander, told the state-run China Daily.